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THE POWER OF EVENTS

Events have the power to inspire and change people's lives in a number of different ways. eventIMPACTS provides a toolkit of resources to help event organisers improve their evaluation of the impacts associated with staging sporting and cultural events.

Getting started Calculate the Economic Impact

Event Calculator

The calculator is intended for use by event organisers and funders to get a broad feel for the scale of economic impact that an event might achieve.

Calculate the Economic Impact

Impact Measures Guidance

Guidance is available on selecting the most appropriate measures for your event.

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Understanding the key impacts

Attendance

Measuring attendance at ticketed and non-ticketed events relies on a number of best practice techniques...

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Economic

Our assessment methodology enables both primary and secondary impacts to be evaluated across the whole economy...

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Environmental

Our reports have helped event organisers improve the sustainability, planning, viability and sponsorship of their events...

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Social

Measuring people's sense of place, identity and image now plays a key role in funding decisions...

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Media

Explanations of some standard measures of media impact relative to how true a reflection of media impact they deliver.

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Resources

A summary of published research, survey tools and resources

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Research

A series of case studies have been produced covering a range of cultural and sport events across the UK

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Economic impact report

A trailblazer for inclusive arts Hijinx Unity Festival 2022 contributed to social value of over £4.5 million

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Europe's largest Halloween festival Derry Halloween 2023 created a total direct economic impact for Northern Ireland of £3 million

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World-Leading Cultural Festivals Edinburgh Festivals 2022 generated net economic impact to Scotland of £367 million

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Turbo-charging Women’s Sport UEFA European Women’s Championship 2022 boosted economic activity in host cities by £81 million

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